Campaigns began testing on Facebook and other networks that align with the Company’s target user demographics, designed to focus on artist acquisition and genre diversity

Friendable Inc., a mobile technology and marketing company, is pleased to announce the official launch of its digital advertising and social media campaigns, aimed at attracting artists across various music genres.

Marketing Technology News: Rockbird Media Unveils Digital Transformation Strategy for Latin American Countries

As the Company enters the 4th quarter of 2021, its Fan Pass platform has begun extending its brand awareness and artist offering to various artist groups and genre-specific targets that include industry managers, venues, and music-related booking services. In conjunction with digital creatives and various messaging strategies deployed to test conversions, Fan Pass has additionally coupled its own efforts with the services of recently retained Lobeline Communications, which is handling all public relations and accelerated social media coverage for the Company. Additionally, the Company intends to expand testing to Google, Tik Tok and YouTube following initial metrics and data received.

“As we enter the final quarter of the year, we have our sights set on testing, converting and growing our artist and fan bases. At the same time, we continue monetizing our service offering and fan subscriptions. From inception, the Fan Pass livestream platform has seen our business model perform at a micro level; now, it’s time to add some scale to our artist and fan subscribers, as well as testing additional fee-based service offerings that are truly needed and appreciated by the independent artist community. As the results unfold, Fan Pass will report on metrics, conversions, rankings, and revenues we feel have garnered enough traction to extrapolate results and push for scale as the campaign builds momentum or adjusts based on response rates. We remain focused and confident about what we have seen to date – it’s all about relationships, scale and continuing to iterate our technology as we grow,” said Friendable, Inc. CEO Robert A. Rositano Jr.

Marketing Technology News: Kayne Partners Named to Inc.’s 2021 List of Founder-Friendly Investors