Independent Study of Customer Data Reveals 164 percent ROI, Hardware and Software Cost Savings Driven by NCR Technology
NCR Corporation, the leading technology provider for the retail industry, released findings from their commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting.
“Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems”
Through NCR customer interviews and data aggregation, the TEI study found users of NCR Software Defined Store realized a 164 percent return on investment over three years, with most customers recouping their spend within six to 18 months. NCR Software Defined Store (SDS) is a key element of NCR’s next generation retail store architecture that supports retailers’ entire enterprise. It centralizes software and operating systems across a store so retailers can manage the store as a single touchpoint, rather than maintain and serve software on individual machines.
Marketing Technology News: Video-on-demand (VOD) in the Car with the Worldwide Introduction of Cinemo Web Browser Pro for Automotive
Forrester interviewed customers with experience using SDS across a large store estate. Before using SDS, the retailers had a hardware-centric, legacy IT infrastructure that was complex, lacked integration and was making it difficult to keep up with modern retail requirements to serve customers.
The TEI study indicates NCR SDS customers experienced:
- Improved store performance and efficiency by 10 percent
- Fifty percent reduction in unplanned downtime, mitigating revenue loss
- Hardware cost savings of $5.44 million
- Cost savings of $1.5 million on software upgrade and maintenance
Marketing Technology News: Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors
“Creating the experience that customers expect today is a tall order for many retailers grappling with legacy systems,” said David Wilkinson, senior vice president and general manager of Global Retail at NCR Corporation. “With SDS we simplify their operations, so their store runs better than they ever thought possible. It is part of our next generation retail store architecture and one of the most innovative ways we’re helping our customers meet the future of digital retailing with confidence.”
The full Forrester Total Economic Impact™ study is available for download now. You can see NCR Software Defined Store in action in booth #4619 at Retail’s Big Show, NRF 2020 Vision, January 12-14 in New York.
Marketing Technology News: Sprint Unveils Certainty Network Design Model To Unite Full Business Solution Portfolio