Cannabis delivery service provides access to broader Sacramento market
ManifestSeven (“M7” or the “Company”), California’s first integrated omnichannel platform for legal cannabis, announced the acquisition of The People’s Kush, a legal cannabis delivery service based in Davis, California.
The People’s Kush will be integrated into M7’s retail arm Weden, which has storefront and delivery operations across the state, and will help drive operational expansion into areas ranging from Napa Valley in the southwest to the Greater Sacramento area in the northeast.
Marketing Technology News: AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners
“M7 sees tremendous growth potential in The People’s Kush, especially when it comes to serving surrounding population centers and tourism destinations,” said Pierre Rouleau, Chief Operating Officer of ManifestSeven. “We are committed to reaching every corner of the state, and this highly-scalable operation connects our retail footprint with a concentrated local population and tourism base.”
Marketing Technology News: Firefly Expands to Miami to Supercharge Super Bowl Advertising
The People’s Kush has been in operation since 2017, building a loyal customer base by serving the communities of Davis, Woodland and areas of Yolo County, but has not yet established a presence in larger nearby markets, which will provide significant growth opportunities for its operations.
“We are excited to be a joining a market leader in M7, allowing user to reach a broader, underserviced part of Northern California with greater efficiency,” said Ishar Dhaliwal, Founder of The People’s Kush. “Integrating into this powerful omnichannel platform will also create a more seamless environment for our customers in accessing the highest quality legal cannabis products. We are grateful to our community for its ongoing support and look forward to continued growth with M7.”
Marketing Technology News: Ansira Appoints Jay Dettling as Chief Executive Officer