Martech SaaS Provider Infinity Appoints VP of Partnerships

Kris Wagland is the latest in a series of senior hires for the marketing technology business

Martech SaaS provider, Infinity, has appointed Kris Wagland as its VP of partnerships. This newly created role will allow the business to rapidly accelerate its partnerships with large network agencies and create new relationships and integrations with key technology and media partners.

Wagland joins the business from OREN, a digital marketplace powered by Shell and IBM, where he was chief marketing officer. He brings with him a successful track record as a global strategist, with a passion for delivering business transformations and partnership ecosystems that inspire brand and revenue growth, and maximise innovation.

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On his new role, Wagland said: “I’m honoured to be joining Infinity at such an exciting time. We are on track for ambitious growth, to cement our position as the leading conversation intelligence partner for brands and agencies in EMEA.”

He added: “Having worked as a senior marketer for more than 20 years, I know how complex it can be to achieve full end-to-end visibility of a customer’s path to purchase. Infinity’s intelligence platforms help to unlock insights on the full customer journey and optimise business performance. This is particularly true within the likes of our recently upgraded Google Ads integration, which is adding further value for our customers.”

“I’m delighted to welcome Kris to the team”, added Matthew Whiteway, chief commercial officer at Infinity. “This new position will be vital to our future success, enhancing the partnerships we already have with Google and Facebook, and expanding our opportunities with new partners. Kris joins us with a wealth of experience across the partnerships ecosystem; his vast network of contacts in media agencies and at our tech partners will prove fruitful as the business targets high double-digit growth.”

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