MRP Prelytix™, the only enterprise-class predictive ABM platform, announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC (AIM: FDP.L, Euronext Growth: FDP.I).

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Scott is a technology industry veteran with a clear vision toward platform excellence, organizational success, and revenue growth. Recently, as the CEO of CrowdTwist, a leading SaaS-based customer loyalty platform, he innovated the concept of loyalty as a person-based behavior that can be modeled using predictive analytics and actioned using communication tools. These innovations drove increased customer value that resulted in revenue traction and acquisition by Oracle. Before CrowdTwist, Scott founded Webcollage, a content syndication platform, and architected its’ acquisition by Answers.com, and then was General Manager and CEO over four standalone marketing services companies that Answers acquired.

Kevin will stay on board for several months to ensure a successful transition. “It’s been a thrilling experience to lead MRP over these last 19 years,” said Kevin Cunningham, Co-Founder of MRP. “I’m proud to have overseen our growth from a startup to a global company that now operates 1,000 ABM engines, across six continents and 20 languages, for some of the largest companies and most sophisticated marketers in the world. Scott has the right experience to continue the growth of MRP Prelytix and continue to deliver superior value to our clients.”

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“MRP has amazing clients, a clear vision to provide value to them, and a platform and organization that are unparalleled in the B2B marketing industry,” said Scott Matthews. “I’m excited to take on this role because MRP is well-positioned not only to be a leader in enterprise-focused ABM but also to pave the way to what truly personalized and orchestrated experiences should look like in the B2B environment. In the coming months, we will make many announcements of investments that will further distance our platform leadership role and new ways to drive value for our clients.”