Spam Rates in the U.S. Spike Again; Truecaller’s 2021 Global Spam Report Shows Rising Spam Call Volumes in Latter Half of the Year

– Higher spam call volumes were reported in October than earlier this year, pointing to spammers becoming more sophisticated over time.

– Americans receive approximately 1.4 billion spam calls per month, based on the number of smartphone users and average number of spam calls Truecaller users receive daily.

– On a global level, Truecaller identified 184.5 billion calls and 586 billion messages. Of those, 37.8 billion spam calls were identified and blocked while 182 billion spam messages were identified and blocked.

Truecaller has launched its fifth edition of the annual Global Spam Report – a detailed, global study on how spam and scam affects all of us. The report, like the previous years, lists the Top 20 Countries Affected by Spam Calls in 2021 and is available for everyone to read on the Truecaller official blog. With people navigating through the ongoing pandemic and countries going into a second round of lockdown, this year’s report has shown that not only has the pandemic affected communication behavior, but also spam patterns around the world.

Marketing Technology News:  MarTech Interview with Steve Earl, Vice President for Oracle CX

TruecallerTruecaller

Truecaller

This year, Truecaller has been able to help 300 million users around the world block and identify 37.8 billion spam calls. Part of the report closely examines the critical trends in spam and scam over the past year, highlights some important numbers, the current landscape and what one can expect in 2022.

A detailed analysis of spam calls in the U.S.

As noted in this year’s Global Spam Report, the U.S. dropped in the ranking of most spammed countries from second in 2020 to twentieth in 2021, largely due to the increase of spam call volumes in other countries. In fact, Vietnam more than tripled its volume from January to October of this year, and Indonesia doubled in the same period.

Marketing Technology News:  In 2021, Developing Online Exposure is a Must for…

Despite this ranking within a global context, total spam call volumes received by Truecaller users in the U.S. have remained fairly consistent from January to October 2021. Volumes fluctuated slightly from 3,016,550 spam calls in January, to 2,970,134 in April, to 2,849,676 in July, and back up to 3,115,861 in October. These numbers showcase that spammers are becoming more sophisticated, and consumers are facing higher spam call volumes as a result.

Additionally, according to Statista, there are over 294 million smartphone users in America. Truecaller users in the U.S. receive an average of 4.8 spam calls per month, and extrapolating the figure based on this data equates to a staggering 1.4 billion spam calls per month.

Key trends from other parts of the world 

  • Over 202 million spam calls were made by just one spammer in India. That’s over 664,000 people that were disturbed by spam calls every day and 27,000 people every hour – from just one phone number.
  • Brazil has retained its title of the most spammed country in the world (four years in a row) with 32.9 spam calls per user per month. There is a significant gap between the average number of spam calls received in Brazil (32.9 calls per user per month) versus Peru (18.02 calls per user per month), which stands in the second position.
  • The rankings look very different when comparing the average number of incoming spam calls, vs. SMS messages per user per month. Cameroon tops the list, followed by Somalia, Tanzania, Congo, Burkina Faso, Ivory Coast, Benin, and more. SMS spam is largely affecting users across the African continent.
  • South Africa was typically one of the most spammed countries in the world: fifth in 2017, fourth in 2018 and sixth in 2019. It dropped sharply to seventeenth place in 2020 and has again jumped back up to ninth place this year.
  • In the top 20 countries – Brazil is in a class of its own. The next 10 countries in the list are comparable in terms of number of spam calls received. And the last nine are in a group of their own, between 4.5 to 6.7 spam calls per user per month.

Marketing Technology News:  Loud Market – The First Music NFT Marketplace

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.