Sprinklr Introduces Modern Research Lite

A self-service solution for large enterprises to quickly discover critical brand insights

Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, introduced Modern Research Lite, the easiest way for global brands to trial a lightweight version of Sprinklr Modern Research capabilities. Users can get started for free for 30-days with no commitments. Marketing, product, and public relations professionals can now discover AI-powered insights about their customers, brand, and competitors in minutes.

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“With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”

Today’s Digital Research Challenges

Today, many companies rely on survey data to get customer feedback, which is time consuming and causes delays in insights. With Sprinklr, companies can access real-time actionable insights about market trends, product research, and competitor offerings.

Additionally, there is an overwhelming amount of social media and news sites to monitor, and many organizations struggle with efficiently analyzing incoming messages, pulling actionable insights from mentions, preventing a crisis before it goes viral, and most importantly – providing a memorable customer experience.

As customers increasingly demand best-in-class digital experiences, companies need to be able to easily unlock insights across digital channels, automate reporting, and manage brand reputation in order to exceed customer expectations.

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Modern Research Lite

Modern Research Lite gives enterprise brands a self-serve way to trial a lightweight version of Sprinklr Modern Research, and includes the following benefits:

  • Seamless login experience with zero configuration
  • Clean, sleek UI
  • Dashboards for dozens of use cases
  • Brand and customer experience insights
  • Competitive intelligence
  • Ability to easily share insights and dashboards with internal team members

“As more customers use digital channels, the amount of unstructured publicly available data – from reviews to comments – is unprecedented. This data creates a tremendous challenge for brands that don’t have advanced AI-powered capabilities and strong social media channel partnerships,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “With Sprinklr Modern Research Lite, any large enterprise is empowered to unlock valuable insights from analyzing data in minutes.”

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