G2, the world’s largest and most trusted software marketplace, announced it has appointed Sydney Sloan as Chief Marketing Officer (CMO). A seasoned marketing leader, Sloan brings decades of experience driving transformative growth for technology businesses, including marketing leadership roles at pre-IPO and post-IPO companies.

“At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an even greater opportunity to connect software buyers and sellers”

Most recently, she was the first-ever CMO at Drata, the compliance automation software company which appeared on five of G2’s 2024 Best Software Awards lists and ranked sixth on LinkedIn’s 2023 list of Top Startups. Before that, as CMO of revenue workflow platform Salesloft, Sloan helped scale the company 10x in less than four years — expanding the marketing team as the company grew from series C to E, with a $2.3B valuation and investment by Vista Equity Partners. She was also CMO at Alfresco, and held several marketing leadership roles at Adobe during a 17-year tenure.

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“At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an even greater opportunity to connect software buyers and sellers,” said Godard Abel, CEO and co-founder of G2. “With a promising long-term growth trajectory, it’s important we have the right marketing leadership in place. Sydney’s experience in building and scaling go-to-market for SaaS businesses, coupled with her passion for mentorship and people development, make her a perfect fit for G2. With Sydney now on board, following the CRO and CFO appointments we made last year, I’m confident that our Executive Leadership Team will guide G2 to our next phase of global growth.”

Beyond her full-time marketing positions, Sloan is an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where she advises founders and leaders on GTM strategy, brand, strategic partnerships, customer journey, and employee culture. A champion of DEI, she’s also a Master Mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously spearheaded Salesloft’s DEI program in 2020. Earlier this year, she was recognized as a Top 100 Female B2B SaaS Pipeline Pioneers by SalesIntel.

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“The way B2B software is bought and sold is radically evolving, and G2 is at the forefront of that evolution,” said Sydney Sloan, CMO at G2. “As a trusted and influential brand, G2 has an opportunity to further disrupt the market and be the ultimate resource for software and services buyers, sellers, and investors around the globe. I look forward to being part of G2’s growth journey – contributing to the company’s customer-centric culture while driving awareness and demand for the place you go for software.”