Companies combine tech, innovation, and access to develop revolutionary offering

Visiqua, an industry-leading performance marketing agency, and LeadsPedia, a lead distribution and call tracking and routing platform, have partnered to launch the market’s most powerful call ping tree. While recognized as an effective, reliable tactic for lead generation, pay-per-call has not typically been an area of innovation. That changes with the introduction of a call ping tree solution that combines the most advanced technology available, via LeadsPedia, with access to Visiqua’s vast marketplace of buyers and publishers.

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Building on what both companies have done to revolutionize other lead-generation products, the call ping tree ingests a call, passes it through the system to be vetted and augmented, dynamically shops the call to buyers via real-time bidding, and then returns it back to the source with the appropriate campaign specifications. The product was created by Visiqua and developed by LeadsPedia for a streamlined, dynamic experience for advertisers and publishers alike.

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“When Visiqua came to us with the idea of developing a call-routing technology using API in real-time, we jumped at the opportunity to solve for the challenges that have historically plagued the industry. We are encouraged by the initial results and are proud to stand with Visiqua to bring this to the market,” said Mohammad Alkandari, CTO & founder, LeadsPedia.

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