Led by new investors STS Ventures, Swaarm will use the funding to drive product development and increase its presence in new and existing markets Swaarm, a leading global performance-based tracking platform for marketers,…
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What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data…
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Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want…
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Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance…
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Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He…
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Matt Kelley will lead the company's efforts to create a more unified consumer journey for clients Leading performance marketing agency, GainShare, has appointed Matt Kelley as the company's Senior Vice President of Customer Experience.…
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What If Media Group, an industry-leading performance marketing company, announced the launch of its new artificial intelligence (AI) platform, "ARIA" (Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and…
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The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's…
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Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first…
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V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every…
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Button, the leading mobile commerce technology company, announced the launch of Reach, the company's newest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic. Awin, the leading global…
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Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a…
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Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads,…
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Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its…
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Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly…
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With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International…
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Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing…
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Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was…
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REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas.…
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Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by…
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