Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

Nutrisystem, the preeminent direct-to-consumer nutrition and weight management brand, announced today that its Delivered to Your Door campaign has been named Campaign of the Year, Ecommerce in the inaugural Adweek Performance Marketing Awards. The Adweek Performance Marketing Awards recognize the year's best campaigns and top executives who created results-driven targeted marketing that rose above the rest with strategies and innovation to deliver a lead, click or sale. The marketers embody the…

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

Matt Kelley will lead the company's efforts to create a more unified consumer journey for clients Leading performance marketing agency, GainShare, has appointed Matt Kelley as the company's Senior Vice President of Customer Experience. Kelley will lead consumer integration efforts across various digital channels and UX working to optimize client marketing programs. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications With decades of experience…

What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, "ARIA" (Automated Response Intelligence Algorithm). ARIA utilizes advanced AI systems and methodologies such as lookalike modeling, content clustering, regression modeling, collaborative filtering, and a recommendation engine in order to drive unprecedented levels of response to performance marketing campaigns, yielding superior results and ROI for consumer marketers.…

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has launched V!A by Jornaya, the only comprehensive industry directory for the lead generation and performance marketing ecosystem. For the past 9 years, Jornaya has been the trusted partner to over 1,000 publishers and lead sellers who help the nation's largest companies acquire…

Button, the leading mobile commerce technology company, announced the launch of Reach, the company's newest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic. Awin, the leading global affiliate network with 205,000 contributing publishers and 14,600 brands, is the first network to integrate with Button through Reach™ to unlock app installs and drive incremental growth for their brand partners. Affiliate marketing spend is rapidly growing and is due to surpass $8…

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of insurtech company UE.co, including ZipQuote and the Comanche click platform. The newly created DMS Insurance brand, a division of Digital Media Solutions, will house the acquired brands and assets and continue supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools.Insurance is a leading advertising vertical in the…

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas. REQ will integrate its expertise and proprietary technology in SEO, search marketing, digital advocacy, and brand management with IMI’s enterprise performance advertising, earned media and social media capabilities. The combination will result in annual revenue of $50 million with 120…

Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month on over a billion unique devices, and is consistently ranked #1 for cross-platform user…

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…

Partnership Enables Seamless Global Publisher Relationship Management and Improved Risk Management Tipalti, the leading payables automation solution, announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides partner management, deterministic Anti-Fraud tools, and automated optimization for marketers. The partnership provides Everflow customers with complete performance tracking, analytics, and global payouts in a single dashboard for a seamless user experience. Through the…