TikTok, the fastest growing social media app published a case study on performance marketing that will have brands excited about the results. Kendago, which is already one the biggest advertisers on Google and Facebook, finds itself in the spotlight again. Now they’ve successfully turned TikTok’s video entertainment platform into a primary advertising channel for its clients.
According to TikTok, Kendago increased Vshred’s ROI month-over-month and grew their daily budgets by more than 3 times!
Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva
Other milestones include an increase in conversion rate by 20%, 2 million more organic TikTok followers, and a 337% increase in engagement from the previous 3-month period.
Kendago’s unprecedented success comes from their ability to capture interest through creative storytelling. And, when dialed in, TikTok’s billion plus daily users provide Kendago and its partners with the best way to create, connect and entertain at a global level.
“We were one of the early adopters of TikTok Ads, especially for wellness products. It was not easy at first. TikTok has different keys for success than Facebook and YouTube. In addition, TikTok is very sensitive about its users, and protecting them always comes first. We had to learn how to advertise on the platform, but once we overcame the challenges, we were able to acquire new customers for our clients at a fraction of the costs of other popular networks. TikTok has been a real game changer for us and something that we expect to continue to grow substantially into the future.” said Adam Feldman, VP Business Development, Kendago.
Marketing Technology News: How Smart App Developers are Growing Their IDFA User Base