Vivial Launches eBook to Help Local Businesses Improve Facebook Ad Campaigns This Holiday Season

With holiday eCommerce sales expected to rise another 11.3% this holiday season, local businesses need to make finding ways to promote and sell their products online a top priority this year. Facebook Ads are one of the best avenues to capitalize on this trend and make sure local businesses are front and center while consumers research, browse, and shop this holiday season.

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Vivial, a leading digital marketing technology provider, has launched a new free eBook to help local businesses plan their holiday Facebook campaign. The eBook includes an easy-to-follow checklist, campaign planning template, actionable insights and Facebook ad examples to get local business owners started.

“Our main goal at Vivial is to make it easier for local businesses to increase their visibility and connect with their target audiences—and the holidays are the prime time to do this,” said Laura Cole, Vice President of Marketing, Vivial. “With the overall reach of Facebook, local businesses have to be in this space with paid advertising. Using this platform, businesses can reach all of their audiences AND track and conversions.”

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