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Women Of Martech Introduces Influential And Powerful Leader

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Announces Expansion Of Governance With The Launch Of The Activation Committee, Diversity & Equal Opportunity Committee And Cheering & Motivation Committee

Taking the next step in engaging an accomplished and influential group of female marketers, Women of Martech is proud to announce its 2020 steering committee. Representing a broad set of industries, companies and brands, the Women of Martech steering committee will provide the vision and strategic direction of the organization, which now includes nearly 300 members.

“The depth of knowledge and expertise that comes with unifying the unique backgrounds and experiences of these incredibly successful women is unparalleled,” said Kathy Bryan, Women of Martech President. “The contributions and accomplishments of each steering committee member is just the tip of the iceberg. Through Women of Martech, the steering committee will spotlight the pivotal and impactful roles women play across organizations and strengthen our impact in the martech industry and beyond.”

Members of the inaugural Women of Martech steering committee include:

  • Alyssa GriffinSenior Accounting Manager at Cogo Labs: Specializing in business operations, Griffin has established a track record of optimizing highly valuable funnels across finance, partner acquisition and project management. She is responsible for maturing Cogo’s partnership team, resulting in hundreds of millions in revenue. Griffin’s cross-functional expertise and focus in marketing on the business and technology sides has enabled her to produce and execute on future-looking opportunities across the performance marketing space.
  • Amy Gesenhues, Entrepreneur & Former Senior Editor at Third Door Media: Covering the marketing technology industry for MarTech Today and Marketing Land, Gesenhues was part of Third Door Media’s editorial staff for more than seven years. She effectively reported on martech solutions, the leaders driving martech strategies and all the ways martech shapes digital transformation. Gesenhues believes recognizing and elevating women’s voices is integral to the overall success of the marketing technology industry.
  • Jen Capstraw, President & Co-Founder of Women of Email: Capstraw’s Women of Email professional association has more than 4,000 women across more than 40 countries and six continents. Throughout her career, Capstraw personally matched and coached dozens of female speakers for regional and national conferences, was responsible for conceiving Adobe’s Migration Success Plan (a first-of-its-kind pre-ESP migration road mapping and strategy service aimed at accelerating marketing maturity and solution ROI) and effectively promoted leadership and cultivated professional growth among women in the email space.
  • Lauren Curler, Vice President, Account Director at MRM/McCann: Having worked on the east and west coasts, Curler learned that talent, inspiration and opportunities for improvement live everywhere. As a business leader, Curler’s areas of focus include cultivating productive client and team dynamics, collaboratively uncovering and pursuing brave ideas and simply finding the best tools for the job.
  • Margaux Logan, Vice President, Head of Online Marketplaces Commerce at Publicis Groupe: Throughout her 20 years of experience, Logan has contributed to several successful, established brands, including Unilever and Amazon. She is a classically trained brand marketer with extensive CPG experience through tech and digital lenses and is experienced in building brands from scratch and managing P&Ls. Logan also has vast knowledge in both performance marketing and advanced analytics, and she is a creative thinker who effortlessly blends the art and science of marketing with consumer insights at the core.
  • Michelle Robbins, VP of Product Innovation at Aimclear: With nearly three decades of experience, Robbins is an expert in utilizing data analysis to surface insights that translate brand goals into successful cross-channel growth strategies. She is committed to engaging more women in the fields of STEM, representing several organizations as an active mentor and sponsor, including Women in Technology International (WITI), Janes of Digital and Women in Search. Prior to her role at Aimclear, Robbins founded BetaGirl Consulting, where she conducted deep analysis to improve marketing technology platforms and developed comprehensive, data-informed growth strategies and content marketing campaigns.
  • Natalie Mullen, Enterprise Account Executive at Jornaya: Mullen is a fervent believer in the capabilities of modern marketing and an advocate for empowering fellow marketers to redefine success. With 15 years of experience, she is seasoned in marketing and selling world-class SaaS solutions and professional services. Through her work at Jornaya, Mullen has the opportunity to witness first- and third-party consumer interactions in real time and across devices.

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In addition to the seven women listed above, the Women of Martech steering committee holds several impactful leaders from Digital Media Solutions (DMS), including Amber Paul, Senior Vice President of Distribution; Colleen Liguori, Global Senior Vice President of People & HR Relations; Kathy Bryan, Chief Marketing Officer and President of Women of Martech; Lily Trevisanut, Executive Vice President of Operations; and Taryn Lomas, Executive Vice President of Insurance. Each member of the Women of Martech steering committee will actively work to advance the Women of Martech mission to promote and amplify the successes, accomplishments and contributions of women at martech companies and in martech roles. The knowledge within this group of industry experts will help to spotlight the successes of women as they strive for increased visibility and recognition.

“The power of women in the martech industry, and all industries, is real. And it is vital that every woman has the opportunities and platforms that allow for her to effectively promote and amplify her experiences, contributions, successes, achievements and innovations,” added Bryan. “In addition to the launch of our steering committee, Women of Martech is also proud to announce the formulation of three new committees, which are helping to expand our organization’s reach and capabilities: the activation committee, the diversity & equal opportunity committee and the cheering & motivation committee.”

The Women of Martech activation committee currently represents 15 powerful women stretching across various areas of the martech industry. In June, Women of Martech launched the diversity & equal opportunity committee and the cheering & motivation committee, which are both seeking committee members for expansion.

Headed by Jessica Rogers, Chief of Staff for DMS, the diversity & equal opportunity (DEOC) committee will work on programs, resources and initiatives that highlight and recognize the value diversity and inclusiveness brings to the marketing, technology and martech industries. With support from the DEOC, Women of Martech will spotlight the success stories of women of color in an effort to bring heightened awareness to their vital contributions to the industry.

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“I am excited about the positive impact that Women of Martech’s diversity and inclusion efforts can have on the martech industry,” said Rogers. “A commitment to diversity is no longer an option, it is a necessity. As committee chair, I hope to increase the recognition of underrepresented members and work toward positive, united change in the martech industry.”

The cheering & motivation committee (CMC) is dedicated to providing encouragement, words of support and general pep talks to fellow Women of Martech members seeking confidence boosts. Members of the CMC will engage in short phone and video calls with peer members and offer inspired words of motivation and encouragement. Understanding that sometimes you need someone to remind you, “you can do it,” the CMC committee embodies the spirit of women supporting and empowering other women. 

Women of Martech membership is free and is open to women who work at marketing technology companies in any capacity; marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.

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