Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery

Combining converged TV solutions with leading consumer purchase data to increase market share 

Cadent, the largest independent platform for advanced TV advertising, is pleased to announce a partnership with Affinity Solutions, the leading consumer purchase data platform. Affinity Solutions is focused on outcome-based solutions to increase return on ad spend (ROAS) by offering more granular audiences based on consumer spending habits. Now available in Cadent Aperture Audience Data Marketplace, advertisers will gain access to Affinity’s Consumer Purchase Audiences. Combining data-driven TV advertising with the power of purchase behavior insights, will boost in performance for advertisers looking to implement campaigns across audiences who purchase specific brands or categories.

“Our partnership with Affinity Solutions allows customers of Aperture Platform to optimize the impact of their data-driven campaigns,” said Tony Yi, EVP Business Development and GM Platform, Cadent. “We want to help brands engage the right consumers by leveraging the deepest available audience insights. We’re eager for our advertiser clients to explore the opportunities made possible by pairing Affinity’s intelligent approach to audiences with our unmatched cross-screen capabilities.

Affinity Solutions’ consumer purchase data, based on fully permissioned, real-time, credit and debit card purchases, removes the major dependency on proxies in media planning, activation, and measurement. The company’s Consumer Purchase Audiences provide a critical element – the consumer purchase – enabling more accurate cross-channel, outcome-based audience targeting and a clear view into how advertising efforts drive sales.