Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, will shed light on how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond.
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In the last year, the industry has seen streaming platforms, media producers, and TV networks make big investments in the over-the-top (OTT) space. Streaming service providers have been experimenting with ad-supported/non-ad supported plans, original content and bundle options in a bid to engage subscribers and win over coveted cord-cutters. Will their bets pay off in capturing viewership on OTT? How have trends in OTT consumption changed as a result?