Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media
Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox’s More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More
Redbox, America’s destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues and a robust OOH network. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox’s Redbox Connect advertising sales arm.
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“Audiences are hungry for entertainment and spending increased time with Redbox browsing and enjoying content across our newly expanded services,” said Terrence Coles, Sr. Director Redbox Media Networks. “Partnering with Screenvision Media enables us to expand national campaigns, as well as deploy regional and hyper-local opportunities for our advertising partners to engage with Redbox customers. We’re thrilled to be working with the team.”
As part of the relationship with Redbox, Screenvision’s sales team will connect advertisers with the hard-to-reach moviegoing audience beyond the cinema.
“It’s a natural evolution for brands looking to amplify their in-theater presence and engage with the home viewing audience,” said John Partilla, Screenvision Media CEO. “Redbox brings incredible brand recognition and a growth platform that aligns with the evolution of our business.”
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Redbox is uniquely positioned to deliver opportunities for advertisers to engage with entertainment audiences and retail customers. With its signature Kiosks located within a five-minute drive of nearly every American across the nation, Redbox has one of the largest retail footprints in the U.S., generating hundreds of millions of monthly impressions. Redbox fuels awareness throughout the rental experience with online and in-person touchpoints to drive frequency of message with customers. Through digital out of home, web, app and connected TVs, Redbox can amplify exposure with integrated and targeted opportunities to deliver premium video and advertising tailored to reach its massive audience. This year Redbox expanded its services to include free streaming movies and television series creating exciting opportunities for Redbox and Screenvision to reach movie-loving audiences. Redbox’s Free Live TV currently has over 85 digital linear channels and Free On Demand has a growing catalog of ad-supported movies and television, unlocking opportunities to get in front of this coveted audience.
What sets Redbox apart is our ability to create movie-watching moments that delight customers and drive sales for our advertising partners,” said Jason Kwong, Redbox Chief Strategy and Digital Officer. “Enjoying entertainment is so often a social occasion and a great way to deepen brand interaction that feels organic. With Screenvision Media, we’ll be able to deliver greater value to consumers and advertisers.”
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