Tell us about your business continuity plans through COVID-19? 

Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace.

You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic?

While it’s true that this pandemic, and the resulting stay-at-home orders, have accelerated the “digitization” of consumer behaviors and content consumption, the drive to complete this agreement isn’t directly connected to that reality. We believe the connected home is becoming a critical piece to the marketing puzzle and the future of identity.

Tru Optik in particular has demonstrated their leadership in delivering identity and audience solutions into the connected home with a focus on connected-TV and streaming audio solutions.  By combining our companies we are confident we’ll be able to accelerate the pace of innovation and solution development for our customers.

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How do you plan to jointly extend the benefit of this acquisition to your existing customers and partners?

Agreeing to acquire Tru Optik is part of TransUnion’s strategic focus on building out a suite of marketing solutions for our clients. We know that we have unique capabilities to help enable people-based and identity enabled marketing. This acquisition adds to this portfolio and will be working across our businesses to bring those combined suites of products to all of our clients.

How is the adtech ecosystem shaping up with the advancements in AI ML and Programmatic capabilities?

Data science capabilities are foundational for our industry, whether that’s the data scientists themselves or the algorithms, modeling engines and machine learning capabilities they leverage. These advanced data science enabled solutions require high quality data inputs and that is our area of focus.

Hear it from the pro: Tell us a little more about TransUnion’s roadmap for its employees and partners. How do you leverage technology to stay connected with them and communicate your plans?

It seems easier to think about places where we don’t leverage technology.

Especially in a world where physical separation is needed, technology is at the heart of all forms of communication. Above and beyond the day to day world of email, instant messages, and video conference calls, we in the last week alone conducted a virtual advisory board and a virtual cocktail making demonstration.

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Laura McElhinney, Chief Data Officer at Horizon Media

Thank you for answering all our questions!