34 percent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming

 VuePlanner, a contextual, data-driven YouTube campaign performance solution, today announced the extension of its capabilities to connected TV (CTV) on the entertainment platform.

“As we launch for CTV, there are nearly 5 billion buying opportunities monthly and rapidly growing,” said John Cobb, CEO of VuePlanner. “CTV is the new, now frontier for TV media buyers and contextual targeting is key to delivering performance on YouTube across devices, including, now, the television.”

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VuePlanner for CTV enables brands and programmatic buyers to curate custom content collections on YouTube CTV screens, where 34 percent of all views occur. VuePlanner has pre-vetted 65 traditional custom curated TV genres to help media buyers effectively and efficiently buy YouTube CTV, which is also the single biggest source of non-subscription advertising supply in the space reaching more 18-49 years old viewers than all linear TV networks combined.

“The two fastest-growing trends we see in digital media and marketing today are Identity and CTV,” said Matt Prohaska, CEO & Principal of leading data-transformation firm Prohaska Consulting. “With the cookie already gone in more than 1/3 of browsers, and soon to be completely gone, plus the continued rising viewership in CTV, much of our work focuses on helping marketers find new ways to personalize messages for audiences, while rediscovering the importance of strong and accurate context.”

Pre-vetted TV genres include network prime time, late night and drama, among two dozen others. The TV genres represent $238 million in new CTV inventory.

Overall, VuePlanner has curated more than 850 contextually relevant, brand-safe YouTube collections for advertisers to not only plan campaigns directly, but also to extend and amplify messages spanning events, such as podcasting and programmatic video.

VuePlanner is a verified partner in the YouTube Measurement Program (YTMP). With proprietary technology that identifies contextually relevant content and provides quality scoring and ongoing placement monitoring, VuePlanner is verified by YouTube as a partner for brand suitability & contextual targeting.

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