Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming media platform for all your favorite media, recently launched 42 channels on the Wurl Network. The channels, all launched in a single day, include such popular programming as Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, FailArmy, The Pet Collective, People Are Awesome, and WeatherSpy, from leading studios including Reuters, Cinedigm, Game Show Network, Endemol Shine Group (now Banijay) and Jukin Media.

Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy

Plex plans to add more channels to the Wurl Network in the coming months as it builds out a robust worldwide entertainment platform offering a wide variety of free, customizable live TV content.

“We’re seeing a big consumer viewing shift towards thematic 24/7 ad-supported streaming channels, making it critical that our channels are widely available across all leading ad-supported streaming services,” said Tony Huidor, General Manager of Digital Networks for Cinedigm. “As we continue to see rapid growth in viewership and in our OTT audiences, we’re excited to make The Bob Ross Channel, CONtv, Comedy Dynamics, and more to come, available for free on Plex via the Wurl Network.”

Marketing Technology News: US Open Tennis Championships and Zoom Announce VIP Virtual Experience Partnership

“We’re pleased to partner with Plex to deliver an extensive lineup of linear streaming channels to viewers around the world on their compelling new live TV service,” said Sean Doherty, Wurl’s CEO. “As streamers increasingly shift their viewing to free, ad-supported linear programming, the Wurl Network is becoming the go-to CTV network for entertainment services like Plex, enabling them to achieve optimized channel performance while maximizing ad revenue.”