Baesman, a nationally recognized leader in retail marketing, and Listrak, the leading provider of cross-channel marketing automation for retailers, announced a partnership to bring Listrak’s industry-leading email and SMS services to Baesman clients.

The partnership enhances the scope of Baesman’s email and SMS services and enables clients to simplify marketing efforts by leveraging Baesman and Listrak’s combined expertise, improving customer engagement and driving growth through personalized marketing channels.  With this partnership, Baesman can handle the ESP relationship and execution for clients, allowing brands to focus on other business areas while receiving a seamless, personalized experience.

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“Our partnership with Listrak represents an exciting step forward in our mission to make executing personalized marketing easier and more effective for our clients,” said Rod Baesman, CEO of Baesman. “By combining our expertise with Listrak’s innovative technology, we can help clients seamlessly execute cross-channel marketing strategies tailored to their unique goals. This collaboration reinforces our commitment to simplifying the complexities of marketing and delivering personalized email and SMS solutions that drive impactful results.”

“Listrak and Baesman share a commitment to delivering exceptional customer services and integrated solutions that yield powerful results for enterprise clients,” said Ross Kramer, CEO, Listrak. “As Baesman and Listrak manage the technical and operational aspects of their cross-channel marketing efforts, marketers experience streamlined processes, expert strategy, and seamless execution, which results in more time for them to focus on their overall growth and goals.”

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