Integration brings Seeds and Universal Pixel to advertisers for smarter targeting and performance optimization

Choozle, a leading omnichannel digital advertising platform and services provider, announced expanded access to global advertising technology leader The Trade Desk’s Kokai platform. With this new integration, advertisers working with Choozle can now also leverage transformative tools: Seeds and Universal Pixel. These next-generation capabilities enhance audience targeting, campaign measurement, and AI-powered decision-making across Choozle-managed campaigns.

“With Kokai we’re helping advertisers drive stronger business outcomes,” Joe Forrester, Choozle

Kokai is The Trade Desk’s re-architected media buying platform, built on distributed artificial intelligence. It is designed to deliver better outcomes for advertisers by integrating powerful audience modeling, real-time optimization, and intelligent budget allocation—all driven by data.

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With this expansion, advertisers gain access to:

• AI audience modeling with seeds: Although Seeds are not audiences, they are the starting point. Think of them as blueprints built from first-party or industry-specific data that help Kokai identify high-value users who resemble your ideal customers. Every campaign in Kokai begins with a Seed, enabling smarter, more precise audience expansion across the open internet. By leveraging past purchaser or brand loyalty data, Seeds help uncover either more users who look like your best customers or entirely new, relevant market segments.
• Predictive optimization: Kokai’s distributed AI continuously learns from campaign signals and user behaviors to optimize toward specific KPIs. Whether you’re driving purchases, form fills, or lead generation, Kokai dynamically adjusts bids, targets, and spend allocation in real time to improve results.
• Unified site tracking: While Universal Pixel has long been a core capability within The Trade Desk, its integration into the Choozle platform marks a new milestone for Choozle users. This single JavaScript tag replaces multiple page-specific pixels. It captures a wide range of behaviors, including pageviews, conversions, and dynamic parameters like revenue or product IDs, all in one place. The result is faster site load times, richer audience segmentation, and cleaner performance data.

“Our work with The Trade Desk has always centered on giving advertisers access to the best tools in the programmatic space,” said Joe Forrester, SVP Engineering and Product at Choozle. “With the addition of Kokai, Seeds, and Choozle’s new Universal Pixel integration, we’re helping our clients use their data more strategically, improve relevance across campaigns, and drive stronger business outcomes with less complexity.”

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“The digital media landscape is more complex than ever before. Together with Choozle, we’re giving advertisers the tools they need to manage that complexity and harness the full value of advertising opportunities on the open internet through Kokai,” said Katy Friday, Business Development, The Trade Desk. “This innovation can help advertisers find new audiences and build more effective campaigns that unlock differentiation, and ultimately, lead to better business outcomes.”

Universal Pixel also supports retargeting strategies based on cart abandonment, funnel drop-off, or high engagement, and feeds those insights back into Seeds for even stronger modeling and performance lift.

Choozle clients were transitioned to Kokai in a phased rollout throughout the past month. Onboarding and support resources have been available to ensure a smooth transition and measurable results from day one.