3Play Media announced a comprehensive rebrand reflecting its transformation from a video accessibility tech company into a leader in video localization and global accessibility solutions, driven by breakthrough AI technology that delivers unprecedented quality control and customization.

“Our expansion represents more than adding language capabilities—it’s about reimagining how organizations reach global audiences while maintaining the highest accessibility and quality standards.” Josh Miller, co-CEO, 3Play Media

Founded in 2008 out of MIT, 3Play Media was one of the first captioning companies to utilize AI, combining automated speech recognition (ASR) with custom modeling, patented software tools, and human review to deliver faster, more affordable video accessibility solutions to millions of people. With over 15 years of experience honing AI models for speech tech, 3Play Media is now applying their learnings to audio description, dubbing, and subtitling, where AI technology has only recently caught up.

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“Our expansion represents more than adding language capabilities—it’s about reimagining how organizations reach global audiences while maintaining the highest accessibility and quality standards,” said Josh Miller, Co-CEO and Co-Founder of 3Play Media. “By leveraging advances in speech-to-text, text-to-speech, and computer vision, we’ve unlocked more efficient and cost-effective ways to deliver inclusive video experiences at scale.”

Unlike competitors offering either AI-only or traditional human solutions, 3Play Media offers fully customizable, hybrid workflows that enable customers to choose the precise blend of AI and human review that best aligns with their goals. Whether that’s premium AI, a light cleanup to remove hallucinations and other basic AI pitfalls, full review to deliver compliance with major accessibility laws like the Americans with Disabilities Act (ADA) and European Accessibility Act (EAA), or comprehensive expert review for premium streaming content, 3Play Media gives organizations the flexibility to meet their quality, budget, turnaround, and brand needs.

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“What makes 3Play unique is our ability to give customers complete control of the range of options between AI only and comprehensive expert review,” said Chris Antunes, Co-CEO and Co-Founder of 3Play Media. “We believe the future lies in intelligently combining AI and human expertise to give customers unparalleled brand and budget safety.”

The refreshed brand positions 3Play as a technology-forward leader with a sharper, more contemporary design that reflects their evolution to a global, AI-enabled video accessibility and localization platform.

“Our new brand identity communicates both technical sophistication and a deep understanding of global content needs,” said Lily Bond, Chief Growth Officer. “It positions us alongside leading technology companies while reinforcing the trust and reliability 3Play customers expect.”

3Play Media’s solutions integrate seamlessly with existing workflows through 40+ platform integrations and custom API solutions, serving clients from major broadcasters and streaming platforms to educational institutions worldwide.