Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms

The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the executives have completed BSI’s rigorous brand safety education program, including ten in-depth subject area modules.

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“While most graduation ceremonies have been curtailed this year, this first BSI class will be marked by the advertising industry as a turning point in the professionalization of the field of brand safety,” said Mike Zaneis, co-founder of the Brand Safety Institute. “BSI’s inaugural graduating class has completed the rigorous certification process needed to demonstrate their deep knowledge and expertise around these topics, as they help their companies navigate the complicated brand safety challenges our industry faces today.”

Executives awarded the certification include:

The BSI curriculum has been developed in consultation with the BSI Board of Advisors, which includes more than two dozen industry leaders. The ten subject-area modules that encompass the curriculum include: Introduction to Brand Safety, Ad Fraud, Ad-Supported Piracy, Malware in the Digital Ad Supply Chain, Ad Adjacency and Brand Reputation, Verification and Viewability, Knowing Your Partners, Ad Quality and Customer Experience, Consumer Choice, and Role of the Brand Safety Officer.

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“Brand safety is changing faster than ever, as global events force companies to reevaluate their policies, partners, and practices to safeguard their supply chains and protect their reputations,” said Neal Thurman, Co-Founder of BSI. “This inaugural class of Certified Brand Safety Officers are leaders in our field and exemplify the best of the brand safety community, as they work to raise the standard of brand safety not only for their own companies but for their peers across the industry. We commend the members of this inaugural BSI class for their achievement and their dedication to this effort.”

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