Largest ever study of Facebook reshares finds an untapped traffic goldmine for publishers – Newsweek, The Guardian, Le Monde, New Scientist among the 2.8 billion clicks analyzed

Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform.

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The groundbreaking research found that the large majority of publishers currently only reshare small amounts of content on Facebook and stand to obtain substantial boosts in traffic by simply resharing more of their existing content.

Echobox research reveals that 13% of publishers even see their Facebook reshares outperform their original shares

Believed to be the first of its kind of this scale and specific to publishers, the study examined data from more than 600 leading publishers from around the world.

Over 1.85 million Facebook shares and 2.8 billion Facebook clicks were measured to understand how publishers are resharing their posts and determine the impact on Facebook clicks.

Antoine Amann, CEO of Echobox, said: “Resharing on Facebook remains massively under-utilized, yet it presents a unique opportunity for publishers to dramatically boost their social traffic – without cost.”

Key findings include:

• Publishers reshare just 8% of their total Facebook posts on average
• Yet a reshare generates on average 67% of the clicks it received as an original share
• For 13% of publishers, Facebook reshares even outperform their original shares
• 41% of publishers reshare their posts within 24 hours of the original share
• Nearly one in 10 publishers reshare Facebook posts more than 50 days after the original share

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