Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection
Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process.
TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
At the time of this announcement, John Lemp, CEO and Founder of Revcontent, said, “Brand safety and transparency are so vital in the digital marketing industry in order to gain trust and credibility with marketers, publishers and most importantly users.”
John added, “Becoming TAG Registered is an important milestone for our network and confirms our commitment to quality advertising. We are thrilled to support TAG’s efforts in improving the digital environment for brands and ensuring advertising takes place in a trustworthy, transparent environment.”
Revcontent has a reputation for being proactive in implementing brand safety standards. Revcontent worked with TAG to ensure partners are given extra transparency and protection by providing a way to identify responsible, trusted players across the digital advertising ecosystem.
“We are very pleased that Revcontent has completed the TAG Registration process to verify their role in the advertising ecosystem, ,” said Rachel Nyswander Thomas, TAG’s senior vice president for operations and policy.. “We look forward to continuing to work with Revcontent to improve transparency, strengthen brand safety, and fight criminal activity in digital advertising.”
As a company that is approved as a participant in the TAG Registry, Revcontent is assigned a unique TAG-ID, a global and persistent identifier that enables partners to verify Revcontent’s legitimate status in digital advertising.
Approval into the TAG Registry is the first step in applying for TAG’s seal programs, and Revcontent plans to apply for the “Certified Against Malware” and “Certified Against Fraud” seals.
Last month, Revcontent became the first native advertising network to join the Board of Coalition for Better Ads, a program created to improve the overall ad experience for consumers.
Currently, Revcontent is the largest content recommendation network, according to Quantcast, powering 350 billion content recommendations per month. Revcontent partners with the largest media brands in the world such as Newsweek, The Atlantic and more.