Comscore and Rural Media Group Announce Multi-Year Deal for Television Measurement

0 45

Partnership accelerates innovation across new generation video measurement platforms

Comscore, a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and RFD-TV.

Marketing Technology News: Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

“As RFD-TV and The Cowboy Channel endeavor to grow their distribution and audience, Comscore’s robust return path data provides the granular level insights, both at a national and local level, that will allow Rural Media to chart its path in the new decade,” said Patrick Gottsch, President and Founder.

Marketing Technology News: Leading Technology Trends in Virtual Reality, Revealed by GlobalData

“Comscore is excited to welcome RFD-TV and The Cowboy Channel to our roster of TV clients. Each network occupies a unique position in the market and we look forward to partnering with their team to show the unique value of their niche networks,” said Carol Hinnant, Chief Revenue Officer, Comscore.

Marketing Technology News: PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users of 238 CRMs Nationwide

Leave A Reply

Your email address will not be published.