KERV.ai, the leader in video analysis, performance, and monetization, announced a collaboration with Amazon Ads. For the first time, advertisers can access KERV’s commerce-driven creative with Amazon’s premium inventory and audience signals to deliver high-impact, shoppable ad experiences across Connected TV (CTV) and Online Video (OLV).

Brands can now seamlessly “KERV” their assets within Amazon activations, allowing for a more streamlined way to deploy advanced AI-powered interactive and shoppable creative with rich data signals across campaigns running within Amazon. Advertisers have the flexibility to activate KERV’d creative through private marketplaces and programmatic guaranteed deals using their existing Amazon DSP account, as well as direct IOs with Amazon, making adoption adaptable to their preferred workflow. This launch enables brands to maximize the performance of their media investments by collapsing the funnel and meeting audiences wherever they choose to engage.

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With this collaboration, buyers can add KERV’s layer of interactive & shoppable creative capabilities while reaching audiences across Amazon’s owned and operated properties, including Prime Video, Freevee, Fire TV, and IMDb, as well as premium third-party publishers. By combining Amazon’s audience insights with KERV’s interactive video formats, advertisers gain a powerful way to create personalized, shoppable moments that move consumers from inspiration to purchase without disrupting the viewing experience.

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By activating KERV’s award-winning creative with Amazon, advertisers can:

• Build brand awareness & market share
• Spotlight new products and promotions
• Adapt messaging dynamically
• Engage audiences through QR codes, product carousels, and interactive overlays
• Drive outcomes at scale

“audiences don’t just want to watch – they want to engage and participate with what’s on the screen on their own terms,” said Marika Roque, Chief Innovation Officer at KERV.ai. “That’s why interactive TV has shifted from a nice-to-have to a must-have. Our 2025 Shoppable TV Insights report found that 35% of consumers have interacted with a shoppable ad when the experience feels relevant and seamless. With this partnership, brands can now deliver KERV-powered creative across Amazon’s high-quality, one-of-a-kind properties and audience data, capturing attention and driving outcomes at scale through Amazon and beyond.”

This milestone advances KERV.ai’s mission to transform how audiences interact with media everywhere. By combining Amazon’s scale, premium inventory, and measurement with KERV’s patented AI-driven interactivity, advertisers can move beyond standard video and deliver next-generation commerce media experiences.