Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator

Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced.

Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Back, who was instrumental in shaping the market success of Freewheel, A Comcast Company, will leverage her extensive network of industry relationships to drive direct sales, account management and channel partner sales for Firstlight Media. In addition, her expertise in bringing new technologies to market will enhance the ability of Firstlight Media to engineer solutions that are tailored to customers’ specific needs.

During more than eight years with Freewheel, Back was responsible for teams that achieved near-universal penetration across the company’s target markets, integrated new properties and operationalized product marketing. In her last role, as head of strategic partnerships and business development, she founded, staffed and led a cross-business unit team that leveraged Freewheel’s strategic position between its Comcast parent and major digital media firms to create new opportunities to drive ROI.

Marketing Technology News: Adam Morgan Joins SC as Partner

“When Katie talks, video providers listen,” said Andre Christensen, CEO and co-founder of Firstlight Media. “She’s expert at communicating the power of technologies that connect viewers with relevant content and ad experiences, and has a global track record of using her vision and leadership skills to create teams that can help customers achieve what they want most: market differentiation and business success.”

Marketing Technology News: Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic