Adelphic, a Viant people-based DSP for omnichannel advertising, announced that it has inked a new integration with Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology, to deliver new shoppable video ad solutions for brands across its platform.

As part of the agreement, marketers can now leverage Clinch’s DCO, shoppable video ad solutions combined with the power of Viant’s Total Graph, a robust first-party data infrastructure for omni-channel campaigns, personalized messaging and more through the Adelphic software.

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“As the future of cookie tracking diminishes, we’re thrilled to deliver new identity-based solutions that enable brands to increase engagement and drive business results,” said Jon Schulz, CMO, Viant. “Our integration with Clinch will directly support the demands of eCommerce marketers across retail, direct-to-consumer and more, who are seeking unique and powerful data-driven, omni-channel ad solutions that break through and deliver on campaign goals.”

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“We’ve seen a lot of success with several of our large adverisers who are currently leveraging our new shoppable video solution,” said Oz Etzioni, CEO, Clinch. “By integrating with Adelphic, we are looking forward to harnessing the powerful combination of data and video to unlock new opportunities and possibilities for marketers that were previously untapped.”

With time and operational efficiencies being so critical to businesses now more than ever, the Adelphic and Clinch integration will also provide an alternative to the previously operationaly heavy workloads that come with multi-creative versioning.

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