Teads, The Global Media Platform, announced record results for 2018, reporting a revenue of $430 million which represented 35 percent organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally and 88% of the internet users in the US, according to comScore.
“There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We’re excited that both advertisers and publishers have partnered with Teads as a trusted and powerful alternative,” said Pierre Chappaz, executive chairman, Teads. “Our massive reach, new strategic partnerships and expanded vision are a testament to the evolution of premium advertising in 2018.”
The Global Media Platform
As The Global Media Platform, in 2018, Teads continued its mission to unite and empower the world’s best publishers. The company renewed 100% of its existing exclusive publisher partnerships and added many new ones including: BBC, VICE, The Economist, O Globo, Nikkei BP, South China Morning Post and Apple News UK, among others. “We’re providing a single access point to the world’s top publishers, with a unique combination of scale and quality for marketers,” said Bertrand Quesada, CEO and co-founder, Teads. “With our Audience Suite, we are also enabling the buy-side to use advanced targeting methodologies without having to sacrifice the quality of environments they are distributing their ads in.”
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Product diversification & new technology
In 2018, Teads diversified its product offering by scaling viewable display and performance advertising solutions, which, on a combined basis, now represent nearly 20% of the company’s revenue. Teads also saw significant adoption of its Ad Manager, a self serve programmatic interface allowing buyers to access its global premium publisher inventory and transact on completed views with guaranteed viewability (CPCV) as well as vCPM. As the programmatic market evolves, Teads remains committed to bringing new innovations to market to follow the needs of the world’s largest advertisers with integrity, transparency and third-party verification. Teads Ad Manager is currently being used by several of the largest agency holding companies including IPG, DentsuAegis and Havas.
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As Teads has continued to develop media partnerships with top global brands, the creative capabilities of Teads Studio have become a core component of Teads’ growth. From adapting TV assets for a mobile environment to unique format innovations and in-depth creative insights, Teads Studio has been a significant driver of strategic relationships with its brand clients.
“By expanding beyond video with their full-funnel offering, Teads is cementing itself as a key partner for the GroupM agencies and many of our clients. Their focus on high quality media inventory, creative and data is providing great results for our clients,” said Tim Castree, North America CEO, GroupM.
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