Viamedia Expands Advertising Partnership With MetroNet
Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY
Viamedia, the television industry’s largest independent local ad management company, today announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre Haute, IN; Louisville, KY; Lafayette, IN; Ft. Wayne, IN; Indianapolis, IN – while adding representation in Lexington, KY.
“MetroNet’s customer-first approach and commitment to delivering superior services have been the cornerstone of its success. Importantly, we share these same values,” said David Solomon, Chief Revenue Officer, Viamedia. “Expanding our partnership reinforces the commitment our two organizations have to providing greater value and new opportunities to the communities MetroNet serves.”
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MetroNet is a leading provider of fiber-optic telecommunication services, including high-speed Fiber Internet, full-featured Fiber Phone, Fiber IPTV with a wide variety of programming and products. Since its start in 2005, MetroNet has expanded into nearly 80 communities throughout Florida, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, and Ohio.
MetroNet is currently in the final stages of building out its 100% fiber optic network across Lexington, KY, which is expected to be complete by the end of 2020. Once completed, Lexington will become the largest ‘gigabit city’ in the country with more than 4.4 million feet of fiber-optic cable.
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“Viamedia truly understands the needs and challenges of local business and advertisers. Their profound insight into markets nationwide makes them the ideal partner,” said Darrick Zucco, Vice President of Product Management, MetroNet. “We strive to provide the most advanced solutions to our customers, and Viamedia delivers on this promise. Together, we will continue to provide the critical tools local businesses need to effectively reach their target audiences.”
The expanded partnership continues to strengthen Viamedia’s growing national footprint. The company currently manages sales and operations for more than 60 cable companies across 76 designated market areas (DMAs) in 34 states, bringing invaluable opportunities for advertisers to reach local audiences in markets across the country.
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