The Vitamin Shoppe, TripAdvisor, SimilarWeb, and Bpifrance Among First Brands to Leverage Video Solution with Expanded Media Collection from New Partners Unsplash and Storyblocks
Wibbitz, the leading AI-powered video creation company, announced that it has opened up its platform for use by brands and agencies looking to quickly and easily tell beautiful stories through video. Motivated by its rapid growth and proven success with publishers, Wibbitz is now providing marketing teams and agencies with the same hassle-free, cost-effective video solution used by global media leaders including Bloomberg, CBS Interactive, Reuters, and Forbes.
With the intuitive video storytelling solution, brands can bring the power of video in-house, eliminating reliance on expensive outsourcing to save valuable time and resources. Brands including The Vitamin Shoppe, TripAdvisor, SimilarWeb, and Bpifrance are already creating videos with the platform for content marketing, social media marketing, internal communications, and public relations, revealing the vast need for video across industries and use cases.
Today’s marketers recognize video as an essential part of their strategy but are limited by high production costs and long turnaround times. Wibbitz’s patented AI technology reduces video creation time by up to 90 percent and simplifies production to ensure professional quality content without needing professional video editing experience. The platform enables marketing teams to develop a truly impactful video strategy by reducing costs for creation that can be reallocated to distribution, A/B testing, and scaling videos optimized for each channel. Brands become more agile and versatile storytellers with the ability to easily produce beautiful video in minutes.
To meet the unique needs of brand marketers and agencies, Wibbitz has enhanced its product with new features and capabilities. The Flex Theme introduces additional video editing tools that provide users with a wide range of customizable text and media styling options including:
- Variety of font options
- Text highlighting and outlining
- Background color and box styling
- New options for on-screen alignment
Wibbitz is also launching a series of Storyboards, ready-made video templates that guide creators to produce marketing videos for blogs, bios, quote highlights, event promotion, product announcements, customer testimonials, and more. Storyboards are designed to work similarly to Wibbitz’s popular Top Story videos for publishers, providing a well-crafted starting point for creators to instantly personalize.
“Today, visual storytelling is essential for brands’ marketing strategies, and although video is a key component it traditionally has been a huge challenge due to the dependence on outsourcing in order to ensure quality,” said Zohar Dayan, CEO and Co-Founder, Wibbitz. “Content creators share a collective vision to tell their stories in a way that impacts and connects with their audience. We’re excited to serve a new market with our proven AI-powered video creation platform. Publishers have long seen the benefits of this new method of storytelling, and we know brands will similarly benefit from easy, cost-effective, beautiful video creation.”
Wibbitz partners with the world’s best media providers so that each video created in the platform is rich in visuals. Newly added partners, Storyblocks and Unsplash, were chosen specifically because of their premium and expansive collections that are ideally suited for brand storytelling, providing more creative options in the platform for video footage, images, and gifs.
Recommended Read: What’s Old is New Again, Thanks to More Sophisticated Data