PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends
PeerLogix Inc, the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry.
Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in the adoption by approximately 30 agencies, making it the largest revenue producing partnership for the company. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution.
TV audiences have fractured and over half of US households stream OTT content daily. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend, which had long been the historical juggernaut. Consumers show no signs of slowing down this trend in 2018 and beyond.
“Savvy brands and agency trading desks are reassembling these fragmenting TV audiences by leveraging our OTT consumption data across web, mobile and video advertising,” said Ray Colwell, Chief Executive Officer for PeerLogix. “By leveraging this DSP, or any one of our other prominent integrations throughout the programmatic ecosystem, advertisers are harnessing our OTT consumption data to supplement limited OTT inventory available to most agencies and to extend the reach of entertainment advertising to otherwise unreachable streaming audiences.”
PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SaaS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption.
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