ViewLift’s Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering

ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift’s growing team and will provide extensive sports and entertainment industry knowledge to better serve the company’s client base.

Also Read:ViewLift Enhances Platform Services with Artificial Intelligence Technology

Parikh joins ViewLift as VP, Head of Product, bringing over 7 years of experience leading Product and Technology in the Media & Entertainment industry. Vishal was formerly the VP of Product & Technology of the portfolio of video streaming startups (subscription and advertising-based) at Lionsgate: Laugh Out Loud by Kevin Hart, Pantaya (premium Spanish-language movies), Tribeca Shortlist and Comic-Con HQ. These four new direct-to-consumer businesses, launched within 18 months at Lionsgate, demonstrate his talents in bringing brands rapidly into the digital marketplace, creating additional revenue streams for content owners. Vishal’s ability to strategically build and launch innovative solutions, combined with his forward-thinking leadership, provides a stronger foundation for growth and success for ViewLift and its clients.

Also Read: Addressability in OTT Is More Than Just Checking The Box

Bahl joins the team as the VP of Client Solutions, bringing extensive experience in digital media product delivery and strategy. His extensive career includes launches of industry-leading features ranging from 4K Live Streaming to DRM delivery for subscription, TVE, and ad-supported services. Acting as a bridge between technical teams and content owners, Manish has increased business value for his clients, and in the process, become their trusted advisor for video technology. Manish joins ViewLift from NeuLion Inc. where he was VP of Service Delivery and supported streaming services on the web, mobile and connected devices. Previously, Manish was at Frankly Inc. (formerly WorldNow) where he led Video Infrastructure, delivering a leading solution for local news broadcasters. Manish’s technical knowledge and deep operational experience, on a global stage, enable clients to provide the richest user experience rapidly and cost-effectively.

Also Read: ViewLift Powers Mobile and Connected Device Apps For FailArmy

“Our clients want the most innovative streaming platform and the guidance of the industry’s most experienced operators. Over the last 18 months, we have made ViewLift the most scalable, cost-effective and feature-rich platform – and now with Vishal and Manish part of our senior executive team, we have the right guides for both the consumer and client experience,” noted Rick Allen, CEO, ViewLift.

Recommended Read: The State Of Play With OTT Sports Streaming