VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments
“YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about. Through VuePlanner we’re enabling buyers to view YouTube inventory pre-bid, providing better video-level targeting by curating the most contextually relevant video content environments that are suitable for brand advertising,” said Jeremy Stewart, SVP product & engineering of Giant Media.
Through VuePlanner, brands and agencies gain access to a suite of tools that enable them to transparently plan down to the video level, selecting each individual YouTube video URL before the campaign is bought. VuePlanner allows buyers to hand-curate and build contextually relevant YouTube segments by using proprietary data that includes engagement, scale, sentiment and relevancy rankings. VuePlanner calculates a VueScore placement quality metric for each campaign by processing and segmenting data from millions of videos on YouTube; scanning and filtering videos by concept and page sentiment through a partnership with IBM Watson; and a proprietary algorithm that determines content relevancy, user engagement and traffic trends over time.
Giant Media is a media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns while identifying the environments most suitable for brand advertising. The company supports clients through a managed services approach to media buying led by VuePlanner, a transparent, insight-driven planning tool for buying advertising on YouTube. Giant Media combines proprietary technology and IBM Watson to read, understand and interpret the content and context of hundreds-of-millions videos, which helps buyers to get closer to the audiences they want to reach.