Zixi, the industry leader in enabling live broadcast-quality video over any IP network, announced the official relaunch of its Global Partner Program, aimed at strengthening technical integrations and accelerating joint go-to-market efforts across the media supply chain ecosystem.

The refreshed program is being led by Jonathan Low, who has joined Zixi as VP Channel Sales and Partnerships. Since coming on board, Low has been laying the foundation for a more structured and collaborative partner initiative that includes technical certification tracks, co-development resources, and coordinated marketing support for ecosystem partners. This strategic alignment ensures that partners are equipped to drive joint value creation, accelerate time-to-revenue, and extend Zixi’s market reach through a scalable, collaborative framework, ultimately enabling customers to access innovative, reliable solutions faster and at greater scale.

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Low brings more than a decade of experience building high-impact partnerships in digital media, advertising, and data infrastructure. Before joining Zixi, he spent seven years at The Trade Desk, where he led global CTV Data Partnerships and played a key role in expanding its connected TV presence. Prior to that, he spent two decades working across the media supply chain in leadership and commercial roles at companies including WRN Broadcast, Arqiva, Deluxe, and GrayMeta, where he helped drive innovation and operational excellence across broadcast and digital platforms.

“We’ve spent the past several months listening to partners and rethinking how we can best support them,” said Jonathan Low, VP Channel Sales and Partnerships, Zixi. “This relaunch reflects that input, making it easier to integrate with Zixi, collaborate on solutions, drive business together and delivering value to our mutual customers.”

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Marc Aldrich, CEO of Zixi, added, “Jonathan hit the ground running and has already made a significant impact. This new program structure is a direct result of his leadership and vision. As the video broadcast ecosystem becomes more complex, strong partnerships, interoperability, and shared innovation will be critical, and that’s exactly what this program is designed to support.”

The new Zixi Partner Program underscores the company’s continued investment in ecosystem growth, interoperability, and long-term collaboration with solution providers across broadcast, cloud, monitoring, and orchestration.