Zype Kicks Off ‘OTT360’ Live Digital Roundtable Series With ‘Living in the FAST Lane,’ an Interactive Discussion Focused on Best Practices to Capitalize on the Rise of FAST Viewership
Industry experts Evan Shapiro, Dawn Chmielewski and Stuart McLean will join Zype executives and dive into trends and monetization strategies for Free Ad-Supported Television
Zype, the leading video API and infrastructure platform, announced the first installment of its “OTT360” live digital roundtable series, “Living in the FAST Lane.” The OTT360 event series features industry experts and Zype executives in interactive discussions focused on the latest trends impacting the streaming media industry. All of the OTT360 digital events are free.
Marketing Technology News: MarTech Interview with TJ Leonard, CEO at Storyblocks
Evan Shapiro, an Emmy and Peabody Award Winner, Producer and TV and Media Professor, will host the “Living in the FAST Lane,” panel discussion and dive into the emergence of Free Ad-Supported TV (FAST) for both large-scale and niche content providers. Thomson Reuters correspondent and author, Dawn Chmielewski; FAST Studios CEO, Stuart McLean; Zype’s EVP of Engineering, Shikha Arora, and CEO, Ed Laczynski, will join Shapiro to share insights into the future of FAST and discuss best practices to engage with viewers and increase revenue.
The “Living in the FAST Lane” live digital roundtable will take place on March 1, 2022, at 1 p.m. EST.
Event Overview: Living in the FAST Lane
Free Ad-Supported Television (FAST) viewership is on the rise, with audiences expected to double by 2023. While many of the larger players currently lead streaming advertising revenue through affiliations with major media companies, more organizations – of all sizes – are working to integrate FAST channels into their distribution strategy as quickly as possible.
The panelists will address questions, such as, how do content providers ensure their linear channel stands out as the FAST space becomes more crowded? Will FAST revenue continue to be dominated by major players, or will niche channels with focused content for specific audiences come into their own? Which technology is needed to optimize ad revenue? One thing is clear — this will not be a hobbyist pursuit!
This all-star panel unpacks the FAST space, including:
- FAST predictions for 2022
- What it takes to be a major player in the FAST space
- Examining the revenue model of a successful FAST channel
- Who is going to win – and who is going to lose in the FAST space
Marketing Technology News: Zype Recognized for OTT Leadership and Product ROI During OTT Executive Summit Awards Presentation