Accenture Scoops UK-Based Innovation Firm 'Happen'

Accenture Continues Aggressive Acquisition Spree; Scoops UK-Based Innovation Firm ‘Happen’ to Boost Products Industry X.0 Business

Sudipto Ghosh

October 18, 2019

Accenture has acquired Happen to boost its front-end innovation and analytics capabilities to help clients introduce transformational products and services. Happen is a privately-owned innovation firm that uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services that drive business growth.

The transactional details are yet to be publicized. Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business, which helps clients use advanced digital technologies to reinvent their products, services and business models to achieve higher efficiency and growth in operations across the enterprise — including design and engineering, manufacturing, supply chain management, logistics and customer support.

Accenture is Bringing Data-Driven Intelligence to Clients’ Decision-Making

At the time of the announcement, Eric Schaeffer, a senior managing director at Accenture who leads its Products Industry X.0 practice and Supply Chain & Operations consulting practice, said, “Bringing data-driven intelligence to clients’ decision-making, Happen helps companies tailor innovative products, services and experiences to create customer-centric businesses. The acquisition further enhances the analytics, design and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals.”

Happen is headquartered in London, with additional offices in Amsterdam and New Jersey, and has a team who possess a wide range of innovation skills, including strategy, design, ideation, insight and research.

Since its establishment in 2007, Happen has helped companies primarily across the consumer goods, food & beverage, retail and life science industries. The firm’s key skills include consumer insights where teams identify new opportunities and determine how an organization can commercialize them; and product and service innovation. Happen has developed many technology frameworks, tools and methods — such as StarMaker™, F.I.R.E.®, Asset-Out™ and Vision-Led™ — to help organizations grow and transform, including award-winning technology that can track and measure consumer emotions at scale.

For instance, the firm helped a healthcare company use insights gleaned from consumers to overhaul a strategy to market cough medicine; the new positioning took the product to the number two spot in the U.K., with one pack sold every 10 seconds. Happen also helped a leading grocery chain map how people move around its stores; making small tweaks to the customer journey more than doubled revenue from breakfast cereals and increased snack purchases by 40%.

Accenture Committed to Bolster Customer’s Digital Transformation Journeys

Mark Cowan, co-founder of Happen, said, “Joining Accenture will enable us to scale our offerings and capabilities and deliver our services to an even greater range of clients. We’re excited to become part of one of the world’s truly great companies.”

Matt Prebble, a managing director at Accenture and head of its Products practice in the U.K. and Ireland, said, “The acquisition of Happen underscores our commitment to innovation. We continue to invest in the U.K. and Europe to grow our talent, creating new opportunities to work on transformative and disruptive projects and to help our clients apply the latest digital technologies to drive their product innovation and growth agendas.”

Happen is the latest in a series of acquisitions Accenture has made recently to expand its Industry X.0 product innovation capabilities. These include the acquisition last month of Pragsis Bidoop, a Spanish company with expertise in big data, artificial intelligence and advanced analytics, and its acquisition in March of ?What If!, an innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. Other acquisitions in recent years to drive product innovation capabilities for Industry X.0 include those of hardware engineering firm Mindtribe, strategic design consultancy designaffairs, and product design and innovation firm Altitude.