Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

“We are pleased to find a great outcome for what is a very strong ad tech business,” said Meredith Chief Development Officer John Zieser. “Viant will remain an on-going data partner as we continue to jointly engage in value creating opportunities.”

Marketing Technology News: Financial Institutions Enhance Customer Value with New Predictive Marketing Capabilities from Raddon

The transaction includes the 60% of Viant that Meredith Corporation acquired via the Time Inc. acquisition in January 2018.  In addition, both companies agreed to extend their long-standing commercial data agreement.

Marketing Technology News: RingCentral and Avaya Announce Closing of Strategic Partnership

“We want to thank Meredith for their stewardship and on-going data partnership,” said Viant CEO & Co-Founder Tim Vanderhook. “Our new independence will allow us to further expand our identity resolution capabilities by creating additional partnerships similar to what we’ve accomplished with Meredith.  Our current momentum speaks volumes for our outstanding team and the incredible opportunity that exists in this industry.”

Marketing Technology News: Samsung and IBM Bring 5G and AI-Powered Mobile Solutions on IBM Cloud for Enterprises