CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA

CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes.

As a member of the Point of Care Communication Council’s (PoC3) Board of Directors, CheckedUp is proud of its active role in the development of PoC3’s highly anticipated and recently published Verification & Validation Guidelines and rigid audit standards. Over the past 12 months, CheckedUp worked with media properties, agencies, auditors, and other PoC3 members to improve transparency in an industry that affects the lives of millions of patients and their healthcare practitioners annually.

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To fulfill its commitment to delivering high-quality, completely transparent measurement and reporting, CheckedUp has also partnered with industry leader IQVIA to provide its industry partners access to third-party validated insights from IQVIA’s omnichannel marketing and analytics teams. This multiyear agreement will include campaign performance measurement and HCP validation, as well as provider mapping between clinics.

“As a company, we have always been wholly committed to building highly transparent, best-in-class insight and analytic functionalities unique to the specialty point-of-care space,” said Richard Awdeh, M.D., Chief Executive Officer, CheckedUp. “To accomplish this, we are taking on a leadership role in the development of better measurement and reporting standards and partnering with world-class firms like IQVIA to make it happen. We look forward to continue innovating in a space that betters the lives of people across the country, and to working with partners and stakeholders to elevate our industry year over year.”

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“Ultimately, CheckedUp makes strategic decisions based on value to patients. While we have a sponsor-supported model, ours is entirely focused in specialty care with a dedication to helping patients and their specialists discuss challenging medical topics as patients navigate the complexities of modern care. Our investors, board, and leadership team are all very committed to building something special and long lasting, and accordingly, we are committed to true transparency, detailed reporting, and strict external audit and measurement standards,” added Jim Decker, Senior Vice President.

CheckedUp’s specialty point of care platform includes technologies such as Explorer Waiting Room TV, which builds awareness and provides education to patients as they wait for their appointment. It also includes the Consult Digital Exam Room Wallboard, which improves the patient-physician dialogue and productivity by quickly and easily presenting conditions and educational content. Physicians can zoom, rotate and annotate on 3D anatomical rendering and share them with their patients via email.

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