Ericsson ConsumerLab: Ten Hot Consumer Trends 2030 – The Internet of Senses

Early Technology Adopter Consumers Expect an Internet of Senses by 2030, Enabling a New Service Economy Based on Digital Sensory Experiences

Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report.

The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality.

Based on comprehensive research, the ConsumerLab Hot Consumer Trends 2030 report represents the expectations and predictions of 46 million early technology adopters.

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Main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

Dr. Pernilla Jonsson, Head of Ericsson Consumer & IndustryLab and co-author of the report, says: “We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected. This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point.  We did not expect the extent to which consumers already envisage vast changes to our daily lives driven by sensory connectivity through Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation.”

Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and co-author of the report, says: “We often imagine the future as a linear development from today. But we already need to consider what opportunities and challenges a world where all human senses are digitalized will bring.

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“For example, it could play a significant role in climate action and carbon footprint reduction. Many activities can be digitalized to reduce their climate impact. You could go to work, go on vacation, and travel the world, all from your home.

“Consumers expect concerns about individual privacy in the Internet of Senses to be addressed by the industry. For example, possible public concern that our senses could be manipulated to purchase items or services. People will expect necessary protections and guarantees to be put in place.”

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