Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem.

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success.

automotiveMastermind Will Integrate Pre-Owned Functionality Into its Market EyeQ Sales Platform

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, today announced it will add both certified pre-owned (CPO) and pre-owned vehicle inventory and functionality into its Market EyeQ sales platform. The announcement was made during the 2020 National Automobile Dealers Association (NADA) Show taking place now through Feb. 17 in Las Vegas.

Provident Credit Union Selects Qualtrics CustomerXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Provident Credit Union has selected Qualtrics CustomerXM™. CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention.

ZipperAgent and BSM Vault Announce Strategic Partnership

ZipperAgent and BSM Vault are pleased to announce they have entered into a strategic partnership, combining ZipperAgent’s next-gen real estate technology platform tailored for modern real estate agents with BSM Vault’s industry-leading digital marketing services.

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media.

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