Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation’s #1 Local News Platform, with Comscore’s industry-leading digital audience measurement.

The agreement provides News Break with access to Comscore’s signature Media Ratings solutions, including Media Metrix Multi-Platform, Media Metrix Desktop, Mobile Metrix, and Plan Metrix Multi-Platform. As News Break continues its mission to help a new generation of readers discover vital, locally sourced news and information, this partnership will help drive a deeper understanding of audience behavior and media consumption across desktop and mobile devices, enabling more relevant advertising opportunities.

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“In an era where consumers are demanding more local news, we are thrilled to partner with News Break as their digital audience measurement service,” said Carol Hinnant, Chief Revenue Officer, Comscore. “Our granular insights will enable a better understanding of audiences, fueling business growth, and empowering them to continue their mission to keep people connected to their local communities.”

Comscore Media Metrix Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones, and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform also offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.

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Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics, and behaviors to provide a unified digital view. Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Mobile Metrix uses Comscore’s Unified Digital Measurement (UDM) methodology for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level data to enable detailed insights into unduplicated audiences’ sizes across apps and browsers. The current (October 2018) mobile panel counts 13,700 devices in-tab, which Comscore estimates is the largest mobile panel of its kind in the UK for a national digital audience measurement currency project.