Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications).

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and execute holistic campaigns for their clients, connecting with influencers in just about any industry, from fashion to automotive, beauty to CPG, and e-commerce to retail.

Fanplayr Acquires Japan-Based Jamu Inc.

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan.

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches

Bigtincan Acquires ClearSlide

Bigtincan, the global leader in sales enablement automation, announced it has entered into a binding agreement with Corel Inc. to acquire 100% of ClearSlide, Inc. (“ClearSlide”). The deal combines two of the leading players in the sales enablement space bringing together a more complete solution for sellers to engage buyers in the digital world.

Zoom Partners With Together to Help Build a Connected Society and Community Spirit

Zoom Video Communications, Inc., a leading provider of video-first unified communications, today proudly announced a partnership with Together, a coalition that brings people together and bridges divides to build a more connected society.