Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), TapClicks (Native & Programmatic Advertising), We are Social (Social Media Platforms), Adverty (Native & Programmatic Advertising), to MOLOCO (Native & Programmatic Advertising).

Salesforce Announces Vaccine Cloud to Accelerate Global Vaccine Management

Salesforce, the global leader in CRM, announced Vaccine Cloud, technology to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions more rapidly, safely and efficiently deploy and manage their vaccine programs. Today, international, federal, state and local agencies, healthcare providers and nonprofits worldwide are using Salesforce technology specifically for vaccine administration, including Northwell Health, Illinois’ Lake County, University of Massachusetts Amherst, Gavi, the Vaccine Alliance and more.

TapClicks Launches TapOrders and TapWorkflow to Streamline Advertising Agency Operations and Optimize Google Ads Campaigns

TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture products for streamlining Google Ads campaigns in a single platform.

New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020: 15 New Users Every Second

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions. We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends.

Adverty and Verizon Media Announce New Deal to Enable a Huge Range of Brands and Audiences to Access Adverty’s Innovative Ad Formats Within Gaming

Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory at scale.. Adverty will connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, to maximise brand exposure and publisher monetization.

MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid Optimization and LAT Targeting

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud features a brand new Bid Optimizer tool that automatically adjusts bid amounts for first-price auctions in real time so that advertisers can achieve their goals while making sure they do not overpay.

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