CLG And Logitech G Announce Marketing Partnership

By Business Wire On Mar 2, 2021

Logitech G Named Official Peripherals Partner for CLG Red

Logitech G Brand Integration Throughout Team Broadcasts and on Team Jersey

CLG, a top-tier North American esports organization, and Logitech G, a leading innovator in gaming technologies and gear, have announced a multi-year partnership that names Logitech G the Official Peripherals Partner for CLG Red, which includes CLG’s CS:GO Team, and female players and content creators in Valorant and Chess. Logitech G will play a key role in marketing elements for CLG Red and be featured on all CLG Red jerseys, throughout broadcasts of competitions and across all of the team digital channels.

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CLG and Logitech G have always been dedicated to diversity and inclusion in gaming. CLG was one of the first organizations to launch a professional female esports team. CLG Red Team competitions are currently broadcasted on CLG’s Twitch channel. Logitech G is committed to diversity and inclusion in gaming, enabling us to bring together people with different perspectives, skills and ideas to drive innovation.

“Over the last few years, the gaming industry has made great strides to advance diversity and inclusion. It’s an ongoing journey and one that Logitech G is committed to. Part of that commitment is for brands like us to step forward and provide the support for female professional esports teams to showcase their talents and highlight the opportunities available to women esports players. Today, we’re proud to announce an official sponsorship of CLG Red which includes CLG’s CS:GO Team, and female players and content creators in Valorant and Chess,” said Peter Kingsley, CMO at Logitech G.

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“In selecting a partner who will become so deeply ingrained in both CLG and our Red Team, one of our key considerations was that organization’s alignment with our values,” said Dan Fleeter, COO, CLG. “We are committed to growing professional women’s esports, which should be a goal for the entire esports community, and we are so pleased that Logitech shares that vision with CLG. I’m excited to see what we build together.”

As a part of this partnership, Logitech G will receive brand integration throughout each CLG Red broadcast, play an active role in broadcast marketing materials and have the opportunity to conduct in-broadcast sweepstakes and additional promotions. In addition, Logitech G and CLG will partner on an original content series around the CLG Red Team during competitions, league play and highlight the players and coaching staff. CLG Red Team members and personnel will make several appearances on behalf of Logitech.

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