Ad-Lib.io Launches Team in Germany; Appoints Former Google Executive As Regional Vice President, Northern Europe, Felix Derkum

TechnologyCustomer Experience ManagementNative & Programmatic Advertising

By Business Wire On Apr 27, 2021

Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, announced the further expansion of its global footprint, opening an office in Germany to best serve companies doing business throughout the DACH region. The team will be led by newly appointed Regional Vice President, Northern Europe, Felix Derkum.

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“Germans are known to be extremely thorough and are open to quickly adopting new tools and programs that move the needle for their business”

As Ad-Lib.io expands its European client base, Derkum, who spent the last six years at Google serving their largest German customers, will oversee the team in Germany along with Ad-Lib.io’s further expansion into Northern Europe. The DACH region alone supports a digital advertising market of more than €11 billion, and is the headquarters of some of the largest automotive, food, and pharmaceutical marketers in the world.

“Over the past six years, I have worked with some of the world’s largest brands to help them activate marketing technology and drive digital transformation,” said Derkum. “In doing so, I continually saw and felt that the creative effort was coming up short. With rising expectations around privacy due to the deprecation of the third-party cookie, advertisers must find alternative ways to drive performance. Ad-Lib.io speaks directly to the value of better creative and I’m thrilled to be joining a company dedicated to this purpose.”

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“Germans are known to be extremely thorough and are open to quickly adopting new tools and programs that move the needle for their business,” said Ad-Lib.io’s CEO, Adit Abhyankar. “With Ad-lib.io’s track record of producing first-rate, relevant ads at scale without relying on cookies, German clients will have access to our platform which supports marketing efficiency while maintaining a high degree of data privacy.

We are investing in Germany because, as we have learned in our other markets around the world, it is important to serve the local audience to provide the level of service our global customers have come to expect. The combination of our global clients doing business in this region and the sizable opportunity with clients based here made Germany the logical place for us to expand next.”