Online Product Sampling Booming Globally: SoPost Gears Up to Launch Industry Leading Sampling Platform in France

SoPost Appoints Hélène Tournesac as France Partnerships Director to Power Growth Efforts

SoPost, a state-of-the-art online sampling platform, today announced their France market launch with the appointment of Hélène Tournesac, who will lead the Paris office. With online product sampling on the rise in France, SoPost looks forward to becoming the go-to sampling solution for elevated French beauty brands as well as various FMCG brands looking to reach more consumers through digital channels.

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Luxury and beauty business industry leader Hélène Tournesac has been appointed to grow a French team which will include roles such as account executives and partnership managers. Hélène has demonstrated amazing success across renowned agencies such as Havas Media and Neo@Ogilvy, and her background in digital as well as luxury and cosmetics will allow her to better understand the needs and pain points for brands engaging in digital sampling.

With an on-the-ground team in France, SoPost will be able to better support global brands in France as well as hugely expand the sampling opportunities available for more brands in the French market such as Erborian. Additionally, SoPost now has a local warehouse for fulfillment outside of Paris which will help streamline sample shipping within the French market.

“I’m thrilled to be working with such an innovative company like SoPost, and extremely eager to lead growth in France,” said Hélène Tournesac, France Partnerships Director at SoPost. “There is an exceptional opportunity here for online sampling. I can’t wait to help brands power-up their digital marketing efforts. I also aim to help our brand partners become forward-looking and sustainable-first industry leaders in the French market.”

“We look forward to making our mark in the French market,” said Jonny Grubin, CEO and founder of SoPost. “I’m so excited to help brands drive customer engagement in France with our AI powered sampling campaigns and I can’t wait to see what the future will hold for our French team and partners.”

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