New role set to drive sales, marketing and business development and the creation of analyst and developer communities. 

Noogata, a global leader in no-code artificial intelligence (AI) data analytics for enterprises, has appointed Fleur Sohtz to the newly created role of Chief Revenue Officer responsible for global marketing, sales and business development activities, and for the expansion of the business in the United States.

Marketing Technology News: Top Corporate Executives Expect Rising Costs and Major Business Changes as Pandemic Continues

“Fleur’s experience and skills will be central to her efforts to boost our sales, marketing and business development teams, and to drive the creation of analyst and developer communities alongside partnerships with myriad data platforms. Fleur brings a unique combination of strategic thinking and operational success, as well as an agile and energetic approach and a deep and genuine understanding of the data industry that will be invaluable as we finetune our growth strategy,” comments Assaf Egozi, CEO and co-founder, Noogata.

“Sales and marketing roles today need to take a more strategic approach, focused on demand generation and revenue. The opportunity for Noogata to transform organizations and leverage data by providing solutions to problems that simply haven’t been addressed previously is tremendous. For people like me and the teams I manage, this type of data analytics was previously unthinkable but incredibly useful and I’m looking forward to being part of Noogata’s growth,” comments Sohtz.

Marketing Technology News: MarTech Interview with Bonnie Crater, CEO at Full Circle

Fleur will be joining Noogata while maintaining her current role as Chief Marketing Officer (CMO) of Team8, which she joined in October 2020. As part of her role at Team8 she has already contributed significantly to Noogata’s strategic marketing and sales efforts and will be extending this in her new role.

Fleur previously held a number of senior marketing roles in the data industry including as Chief Marketing Officer at Collibra where she oversaw the planning, development, and execution of the marketing strategy driving significant year-on-year growth and led the communications for multiple fundraising rounds. She was previously Global Head of Marketing at Markit during its IPO and has also held roles at Cordium, Chain, Thomson Reuters and BT Radianz, helping to guide these companies through milestones, including double-digit revenue growth, and brand leadership.

Noogata continues to rapidly expand both its offering and its client base, announcing $12 million in seed funding led by Team8 with participation from Skylake Capital in March. Over the summer, it also announced two new clients – mDesign and Bugatti – who joined existing clients Colgate and PepsiCo in using Noogata’s AI no-code modular platform to benefit from improved data analytics and enhanced business performance.

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems