iQIYI Releases 260 New Titles at 2021 iJOY Conference, Integrating Content With Technology

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced the upcoming release of 260 new films, TV series, and variety shows at its iJOY Conference (“the Conference”) held in Shanghai on October 15. The Conference also featured a discussion on how visual contents ought to reflect both viewers’ everyday experiences and the current zeitgeist, as well as the Company’s belief that integrating content with technology will drive the future of the entertainment industry. Senior iQIYI executives attending the Conference included GONG Yu, Founder and CEO of iQIYI; WANG Vivian, President of New Consumer Business Group (NCG) and Chief Marketing Officer of iQIYI; WANG Xiaohui, President of Professional Content Business Group (PCG) and Chief Content Officer of iQIYI.

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Serving viewers through well-crafted stories and seamless user experience

The production capabilities of Chinese video platforms experienced tremendous growth in the past few years, and iQIYI saw considerable achievement in building out show series and producing original contents across genres. As GONG Yu pointed out at the Conference, evolving user needs demand continuous innovation from platforms. Given the changes in the industry and leveraging its strength, iQIYI will continue to create quality content for its viewers by collaborating with top talents, seizing market opportunities, and establishing market differentiation. The Company has built over 70 content studios and forged deep partnerships with film creators, artists and more from across the entertainment industry. In addition to curating contents of high artistic and production value, iQIYI develops interest-driven videos, offering a full spectrum of selection that caters to different user interests.

iQIYI remains dedicated to creating high-quality content that grows with the viewers. WANG Vivian noted that variety shows of iQIYI, which feature different themes including debate, rap, and suspense mysteries, exemplified how the Company’s productions inspire young people today by keeping an authentic record of lives as lived by them. As such, iQIYI also became a trend setter of popular culture in China. While trends might evolve, ‘iQIYI will remain its commitment to providing users with high quality, value-adding content.

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Meanwhile, iQIYI explores the future of entertainment by enriching its IP assets and innovated technology. As the tech and investor communities increasingly turn to concepts such as the metaverse and NFT, iQIYI is excited to embrace the possibilities of the metaverse as well as its implication. For instance, iQIYI launched in March it’s THE9 “X-City” extended reality (XR) concert, backed by its cutting-edge XR technologies that brought to life the high level of immersion and real-time interaction between THE9 and their fans.

President of Professional Content Business Group (PCG) and Chief Content Officer of iQIYI WANG Xiaohui highlighted that: “IP-centered content, or ‘IP universe’, by its nature of fictional narrative, is much similar to the metaverse, which is able to transfer people into another world through immersive stories.” At the Conference, iQIYI released two IP “universes” still in the making: the ancient Chinese City universe and the “Light On” universe, with the former focusing on traditional Chinese cultural stories and the latter featuring thriller stories. Aiming to forge a new kind of relationship between viewers and content, the two new universes leverage boundary-breaking technology to enable interaction between characters, scenes, and stories. No longer just bystanders, viewers will become participants who experience stories and evolve in the content creation.

Releasing 260 new titles to capture the zeitgeist

High-quality, value-adding content enriches viewer experiences and drives consumption. iQIYI will continue to leverage high-quality content to facilitate the two-way interaction between young people and the different brands that advertise with iQIYI. At the Conference, released 260 new titles, encompassing genres ranging from variety shows, dramas, films, children’s content, animation, documentaries, sports, and more. High in variety and quality, the new contents ensured a stable supply of material for sponsoring brands.

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